Tim Paschkewitz, a true midwesterner originally from Wisconsin, has always had a passion for science, education, teaching, and people. Naturally, when Pine Research was hiring an electrochemist that would predominantly be involved in sales, Tim eagerly applied (after being encouraged by his graduate advisor that the position seemed as if written for him). After completing his Ph.D. in electrochemsitry at The University of Iowa in 2012, Tim began with Pine Research soon after. He naturally connects with people on both personal, everyday matters as well as on advanced electrochemical pathways. While not jet-setting around the world attending conferences and providing product demonstrations and training to customers, Tim manages the technical writing projects at Pine Research, including authoring many user guides, technical and application notes, and educational laboratory exercises. He also shares an important role in the marketing efforts of the company, in areas including social media, videos, print and digital media, advertising, and website management. Tim provides valuable insight to our engineering staff as to what new products and software features are needed in the electrochemical community. Recently, Tim has taken on the role of sales scientist for the new neuroelectrchemical product line. He accomplishes all this with the support of an amazing sales team…and a lot of coffee.